Podcast
Advertising

Podcast
Advertising

Podcasting is one of the fastest-growing areas of the audio market. There are millions of podcasts of all shapes and sizes covering a huge range of subjects.

Podcasts bring engaging, niche content directly to a highly receptive audience. The Podcast audience demographic is generally made up of affluent educated millennials and is a great audience for brands and advertisers to tap into.

With over 12 million listeners consuming 80 million hours of content per week, Podcasts offer advertisers the ability to reach any audience no matter how niche. With high user retention and engagement rates, 93% of listeners listen to the entire Podcast episode they start, guaranteeing that your message is heard.

Audience Targeting

Podcast Advertising offers unrivalled targeting capabilities enabling advertisers to reach listeners across devices, moments and formats as they engage with their favourite Podcast content.
You can target the audience using a variety of segments based on…

    • Demographics
    • Interests/Enthusiasts
    • Retargeting

Through core demographics, you can reach your audience based on who they are.

Age
Gender
Location

Target a wide variety of topics and interests including sports, murder mystery, comedy, politics, music and more.

Sports
Murder Mystery
Sports
Comedy
Politics
Chat Show

Retargeting allows you to retarget listeners who heard your Podcast advert through digital channels. Social and display adverts are served on other digital platforms, allowing the channels to work together.

Demographics

Through core demographics, you can reach your audience based on who they are.

Age
Gender
Location

Interests

Target a wide variety of topics and interests and including sports, murder mystery, comedy, politics, music and more.

Sports
Murder Mystery
Sports
Comedy
Politics
Chat Show

Retargeting

Retargeting allows you to retarget listeners who heard a podcast ad with social and display ads on other digital platforms, allowing these channels to work together.

Ad Types

Podcast Advertising lets you create a myriad of campaigns. By combining the advert formats available with the types of insertions on offer, we can create an engaging campaign that supports your brand or product for the highest possible ROI. For more custom campaigns, our creative team can help you bring your campaign to life and get access to expanded targeting, reporting, and creative capabilities.

Ad Types

Podcast Advertising lets you create a myriad of campaigns. By combining the advert formats available with the types of insertions on offer, we can create an engaging campaign that supports your brand or product for the highest possible ROI. For more custom campaigns, our creative team can help you bring your campaign to life and get access to expanded targeting, reporting, and creative capabilities.

Host Voiced is an effective Podcast advertising approach.  It utilises the relational capital the host has with their listeners. Because these adverts are delivered via the hosts themselves, they possess a heightened sense of trust and credibility. This style of Podcast advertisement is comparable to an endorsement. Host-voiced Podcast adverts can be carefully scripted, ad-libbed in the host’s own words, or even presented as an anecdote based on the host’s own experience with the product.

Announcer Read advertising allows us to scale a message, that drives awareness and familiarity in the first place. The same message, the same words, voice, tone, and music can be used with a number of hosts, meaning that potential consumers in diverse spheres of confluence can encounter the exact same message.

This type of advertisement is when a Podcaster will simply insert a pre-recorded audio advertisement into their show. This type of advert is usually recorded by a third-party voice-over artist.

Advert insertion (also known as data-driven) campaigns place your advert where your target audience is listening. Dynamically inserted adverts are pre-produced and inserted into the post-production episode by an advert server. Because a dynamic advert can be inserted into the Podcast at any time, users will hear different advertisements depending on when they listen to the episode.

Podcast Sponsorship offers advertisers the opportunity to utilise all advert types to create a bespoke campaign that blends your brand with the Podcast, delivering a seamless experience for the user.

Host Voice

Host read is a effective podcast advertising approach.  It utilises the relational capital the host has with their listeners. Because these ads are delivered via the host themselves, they possess a heightened sense of trust and credibility. This style of podcast advertisement is comparable to an endorsement. Host-voiced podcast ads can be carefully scripted, ad-libbed in the host’s own words, or even presented as an anecdote based on the host’s own experience with the product.

Announcer Read

Announcer-read advertising allows us to scale a message, that drives awareness and familiarity in the first place. The same message, the same words, voice, tone, and music can be used with a number of hosts, meaning that potential consumers in diverse spheres of confluence can encounter the exact same message.

This type of advertisement is when a podcaster will simply insert a pre-recorded audio advertisement into their show. This type of ad is usually recorded by a third-party voice-over artist –  or “announcer” – or even the advertiser themselves. We’ve all been exposed to this type of campaign style, especially through the good old fashioned radio

Ad Insertion

Ad insertion (also known as data-driven) campaigns place your ad where your target audience is listening. Dynamically inserted ads are pre-produced and inserted into the post-production episode by an ad server. Because a dynamic ad can be inserted into the podcast at any time, users will hear different advertisements depending on when they listen to the episode.

Sponsorship

Podcast Sponsorship offers advertisers the opportunity to utilise all ad types to create totally bespoke packages that blend your brand in with the podcast delivering a seamless experience for the user.

Start Your Campaign Today

    0330 133 2244

    hello@priorityradio.co.uk

    Production

    From enquiry to broadcast, Priority Radio can assist you with your entire campaign. Our team of specialists will help you get the best results for your budget.

    Our range of self-serve tools and services helps you easily create audio ads that’ll be music to your target audience’s ears.

    Production

    From enquiry to broadcast, Priority Radio can assist you with your entire campaign. Our team of specialists will help you get the best results for your budget.

    Our range of self-serve tools and services helps you easily create audio ads that’ll be music to your target audience’s ears.

    Reporting

    Whether you’re running audio, video, display or podcast ads, you’ll get insights into ad delivery, ad engagement, and audience insights with every campaign. Your ad report will include a summary of the ad campaign, including the start/end dates and budget and a summary of the targeting delivery.

    Reporting

    Whether you’re running audio, video, display or podcast ads, you’ll get insights into ad delivery, ad engagement, and audience insights with every campaign. Your ad report will include a summary of the ad campaign, including the start/end dates and budget and a summary of the targeting delivery.