Programmatic
Radio

Programmatic
Radio

Programmatic Radio enables advertisers to target their desired audiences more accurately. Effectively taking your advert directly to the target audience minimising waste.

Adverts delivered through Programmatic Radio can be targeted geographically and demographically.

Programmatic Radio allows advertisers to manage their ad budgets more efficiently.

Targeting Capabilities

When you advertise on Programmatic Radio you can target your audience by postcode, age, gender and interest.  By only advertising to people you want to reach campaigns experience minimal wastage enabling you to run hyper-targeted campaigns on some of the UK’s biggest audio brands.

Podcasts
Music
Radio
Programmatic Radio Brands

Programmatic Radio advertising is available on the biggest Radio brands in the UK, reaching your target audience as they listen online or on their phone, TV or Smart Speaker.

From Capital FM, talkSPORT, Absolute Radio & Heart, Programmatic Radio gives your business the unique opportunity to reach highly targeted audiences.

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Audience

With millions of daily listeners across the network of publishers, Programmatic Radio responsibly gathers tens of thousands of different data points.

Start Your Campaign Today

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    hello@priorityradio.co.uk

    Targeting

    Reach your desired audience and choose from 150+ targeting segments including:

    • Demographic & behavioural
    • Interest, category
    • 2nd party data audiences
    • Retail targeting

    Customisation

    Maximise the use of first party data to reach existing and incremental audiences who are relevant to your brand:

    – Customer onboarding

    – Custom audiences

    – Lookalikes

    – Retargeting

    contextual

    Connect to moments that matter by applying contextual targeting to your campaign.

    • Weather
    • Location
    • Daypart
    • A point of interest
    creative

    Audio is a great medium for creating emotion. Enhance your audiences’ user experience through personalised or immersive creative.

    • 3D audio
    • Dynamic
    • Smart speaker
    • Sequential to tell a story

    Ad Formats

    Programmatic Radio’s creative advertising format lets you share personalised, dynamic, immersive and contextually relevant ad experiences with engaged listeners.

    Audio Spots
    Dynamic Audio Spots
    Location Sync Ads
    Outdoor Sync